Data Optimization

The goal of our client, a Fortune 50 retail and pharmacy company, was to develop and implement a data optimizing strategy to ensure the highest data quality and integrity throughout the organization.

Project Details

  • Identified opportunities for leveraging data throughout the company
  • Mined, analyzed, cleaned up & combined disparate databases into one database
  • Developed & monitored custom data models, algorithms & predictive modeling
  • Developed processes & tools to monitor & analyze model performance & data accuracy

Business Outcomes

  • Leveraged data to drive critical business solutions
  • Optimized & improved product development, marketing techniques & business¬†strategies
  • Improved customer experiences, revenue generation & advertising targeting