Product Innovation for Retail Pharmacy

The goal of our client, a Fortune 10 pharmacy and retail corporation, was to launch a series of new initiatives that will benefit patients and drive retail pharmacy growth driven by analytics.

Project Details

  • The client required a consulting partner with expertise in the healthcare and pharmacy domain that could innovate, and test solutions driven by analytics.
  • Partnered with cross-functional teams and vendors to deliver initiatives to patients.
  • Drive day-to-day execution of these new initiatives and provide critical insights to guide decisions on future enhancements and net new functionality to accelerate growth.
  • Analytics, testing, and scaling of new products and development and run targeting logic/queries.
  • Carefully track results to determine the value (contact vs control) and initiative success.

Business Outcomes

  • Ongoing effort and collaboration with the client team as the client continues to invest in this initiative because of the ROI outcomes.
  • Accelerated growth with Swoon Consulting driving day-to-day execution of new initiatives and providing critical insights that guided decisions on future enhancements and net new functionality.