Loyalty and Personalization Program 

The goal of our client, a Fortune 10 pharmacy and retailer with 70+ million loyalty members and who recently invested in state-of-the-art cloud infrastructure, was to optimize communication with their loyalty members.

Project Details

  • The pilot had been rolled out & the client team was at 2.5% of the total completion of the initiative & didn’t have the people & expertise to accomplish their timeline goals
  • Collaborated with the business & led a team of advanced Data Engineers to design, build, test, productionalize & support the Front Store Personalization Engine
  • Designed a highly scalable & extensible Big Data platform that enabled industrializing collection, storage, modeling & analysis of massive data sets from heterogeneous channels

Business Outcomes

  • Caught up to the initial lagging project timeline by quickly building out applications & pipelines & establishing modern DevOps & release processes to speed up development cycles
  • Resulted in increased revenue & an improved curated & personalized customer experience